Mastering the PPC Game Solo: The DIY Approach
The world of PPC advertising isn’t a private club. It’s an open space where everyone can easily create an account and run advertising campaigns. But is this approach practical? Let’s explore the pros and cons of the DIY approach.
Pros of DIY
The DIY approach to PPC advertising offers several compelling advantages for individuals who want to take control of their campaigns. Here are some of the key benefits:
No Time-Consuming Communication
One of the major benefits of a DIY approach to PPC advertising is the elimination of time-consuming communication with freelancers and agency PPC specialists. When working with an agency or freelancer, there are usually multiple rounds of discussions, meetings, and approvals that can slow down the campaign launch process. By going it alone with PPC, you have complete control over decision-making and execution without the need for consultation or approval.
In-Depth Business Understanding
No one knows your business better than you do. By taking the DIY approach to PPC advertising, you can leverage your deep understanding of your company’s goals, target audience, and unique selling points. This knowledge allows you to create campaigns that are tailored to your business objectives, ultimately increasing your chances of success.
No Management Fees
Hiring professionals to manage your PPC campaigns often comes with management or agency fees. By choosing a DIY approach, you can save on these expenses and free up your budget for other marketing efforts or business growth initiatives.
Cons of DIY
While the DIY approach to PPC advertising offers several compelling advantages, it is also essential to consider the potential downsides. Here are some of the major drawbacks:
Lack of Knowledge & Experience
One of the major drawbacks of managing PPC advertising on your own is the potential lack of expertise and experience in this specialized field. PPC campaigns require a deep understanding of various concepts such as conversion tracking, keyword research, ad copywriting, bid management, campaign optimization, etc. Without sufficient knowledge in this area, you may struggle to effectively optimize your campaigns and achieve the desired results.
Managing a PPC campaign is a time-consuming task. It involves continuous campaign monitoring, analysis, and adjustments to ensure optimal performance. That is why this can be overwhelming for business owners with limited availability.
No Access to the Third-Party Tools
Professional PPC agencies often have access to a range of specialized tools and software that can improve campaign performance and provide valuable insights. These tools can include keyword research tools, competitive analysis platforms, conversion tracking software, and more. By taking a DIY approach, you may miss out on the benefits of these tools and limit the effectiveness of your campaigns.
Sure, you can say that’s not a problem. You can buy such tools yourself and learn how to use them. However, we recommend you take a look at the cost of a monthly subscription on some commonly used tools like Ahrefs, SemRush, or Similarweb. Are you sure that you are ready to invest in them?
High Risk of Budget Wasting
PPC advertising involves financial investments, and without proper knowledge and experience, there’s a higher risk of wasting your advertising budget. Ineffective keyword targeting, poorly structured campaigns, poorly optimized ads, lack of campaign optimization, and inefficient bidding strategies can lead to unnecessary spending and low return on investment.
When you take a DIY approach to PPC advertising, your perspective is limited to your own experience and knowledge. Consequently, it becomes challenging to identify blind spots and explore innovative strategies that have the potential to significantly improve the performance of your PPC campaigns.
Without the input and insights of external professionals, you may unintentionally overlook valuable growth opportunities and fail to leverage cutting-edge tactics that can take your campaigns to new levels of success.
Harnessing the Power of a PPC Agency
Since we’ve already discussed the DIY approach, it’s time to dive deeper into the professional approach. Let’s waste no time and start with an overview of the pros and cons of hiring a PPC agency for your advertising needs.
Pros of Partnering with a PPC Agency
Partnering with a PPC agency brings several benefits that can significantly enhance your advertising efforts. Let’s take a look at some key benefits:
Team of Experts
One of the key benefits of partnering with a PPC agency is the opportunity to work with a team of highly skilled and experienced PPC specialists. These professionals have extensive knowledge and experience in launching, managing, and optimizing PPC campaigns. Their expertise allows them to navigate the complexities of platforms such as Google Ads or Bing Ads, ensuring that your campaigns are strategically designed for maximum impact and return on investment.
Access to the Third-Party Tools
PPC agencies often have access to a wide range of advanced tools and technologies that are specifically tailored for PPC advertising. These tools provide valuable insights, data analysis, and automation capabilities, empowering the agency to optimize your campaigns more effectively. Leveraging these third-party tools gives you a competitive edge, as you benefit from the latest advancements in PPC advertising technology without the need for significant investment.
As we have mentioned above, managing PPC campaigns is a time-consuming process that requires ongoing monitoring, optimization, and analysis. By partnering with a PPC agency, you outsource these tasks to a dedicated team, freeing up your valuable time to focus on other aspects of your business. The PPC agency handles campaign setup, keyword research, ad creation, bid management, and performance monitoring, allowing you to benefit from their expertise while maximizing your productivity.
Cons of Hiring a PPC Agency
When considering the option of hiring a PPC agency, it’s important to be aware of potential drawbacks that may arise. Here are a few cons to keep in mind:
Working with a PPC agency comes at a cost. You will need to allocate a portion of your marketing budget to cover their management fees. However, the potential return on investment from their expertise can often outweigh the cost.
Lack of Understanding of Business
Another challenge that can arise when working with a PPC agency is the potential lack of understanding of your specific business.
There are many PPC agencies, and while one may specialize in one industry, another may work with multiple industries.
If you manage to find an agency that specializes in your niche, they will already have in-depth knowledge of your industry. In such cases, PPC specialists don’t need to learn about your business.
However, if you are unable to find a niche-specific agency and opt for one that serves multiple industries, it may take some time for them to grasp the unique aspects of your business. Without a thorough understanding, PPC specialists may struggle to create campaigns that effectively align with your goals and target audience.
Effective communication is critical to successful PPC campaigns. However, working with a PPC agency carries the risk of miscommunication or lack of regular updates. Depending on the agency’s workload or internal processes, there may be delays in receiving reports, addressing concerns, or implementing requested changes.
However, it’s important to remember that these issues can also arise from the business side. Factors such as a busy CEO or lack of dedicated time for communication can impact the effectiveness of working with the PPC agency. If the CEO or key decision makers are unable to allocate sufficient time for regular communication with the PPC agency, it can hinder the progress of the campaigns.
Choose Your Path to PPC Success
As you can see, there is no one-size-fits-all approach. The decision between a DIY approach and hiring a PPC agency depends on your unique circumstances and opportunities.
If you have the time and willingness to dive into the world of PPC, learn from your mistakes, and fine-tune your strategies along the way, the DIY approach may be a viable option.
However, if you are looking for efficiency, quick results, and the expertise of professionals, partnering with a PPC agency is likely the best choice.
If you’ve already decided to work with a PPC agency, we highly recommend taking advantage of our PPC services. Our team consists of skilled and experienced PPC specialists adept at launching, monitoring, and optimizing campaigns to deliver a remarkable return on investment for your business.
By partnering with us, you won’t miss the opportunity to achieve PPC success. Contact us today to start a conversation about your unique needs and allow us to create a customized PPC solution that perfectly aligns with your business goals.