Content Audit
Content Audit Services
Boost web traffic and conversions with reliable content audit services by Visible Webs. We provide a full content audit service for identifying outdated content and your best-performing content. Gain more insight into the SEO performance of your content to get better results from future marketing campaigns.
What Is a Content Audit?
A website content audit is a process for analyzing each piece of content on a business website. The SEO engineers completing the audit analyze the search rankings and on-site SEO of each page.
Detailed content auditing by an SEO company helps with search engine optimization (SEO) and assessing existing content marketing efforts.
The typical audit includes an inventory of each page. We analyze the performance of all content. An audit also includes keyword research. Researching the right keywords can help optimize existing content. A set of recommendations is provided, allowing you to make changes based on the outcome of the content inventory and keyword research.
Content audits help uncover opportunities for optimizing existing content and fixing SEO errors or mistakes, such as duplicate content or irrelevant content. An audit may also turn up ways to improve content with targeted keywords or updated meta tags.
Why Does Your Business Need an SEO Content Audit?
A content audit could be the key to boosting your search rankings and getting more out of your existing content. Here are some of the advantages of using a content audit for SEO:
- Improve your SEO performance
- Attract more organic traffic
- Increase audience engagement
- Boost your conversion rates
- Get a better return on your marketing
Working with our agency allows you to review the performance of the content on your website, including blog posts, service pages, product pages, and other types of web content. We analyze the rankings and SEO of each page to decide what needs to be improved to help you with your online marketing goals.
We assess the content quality of your website and provide a thorough set of recommendations. A detailed SEO content audit service can improve your on-page SEO, resulting in more organic traffic.
Taking the time to better understand the performance of your content can also help boost audience engagement and conversions. Updating low-performing content or finding content that needs better keyword targeting may allow you to start generating traffic from old, outdated blogs and other content.
Content also plays a major role in search engine optimization (SEO). You need content to give search engines something to rank. It is also essential for your business website to have unique, high-quality content.
Well-written, optimized content can boost your SEO rankings, while bad content can drag your site down. Google can penalize sites for low-quality, duplicate content.
Who Benefits Most From a Content Audit?
Content audits are beneficial for all types of businesses. Those with established websites or hundreds of pages may be overdue for a detailed audit. You need to periodically inspect the performance of your content to avoid wasting marketing dollars on poor-performing pages.
Content audits can also help newer websites verify that they are starting on the right foot. You can assess the performance of your blog posts to make sure that you have chosen the right direction for the type of content that you publish. Identifying mistakes or opportunities now could help your business grow faster.
Check the Effectiveness of Your Content With Our Content Audit
A website needs content to appear in search engine results and attract visitors. Unfortunately, many small businesses fail to check the performance of their content.
A content audit is the most comprehensive solution for analyzing the effectiveness of your content. Our content audit process includes three core areas:
- Content inventory
- Keyword research
- Analysis
We analyze all types of content, including blog posts, product and service pages, and more. We give you a top-level perspective of how your site performs while allowing you to dig in deeper and explore the effectiveness of each page.
Content Inventory
We start with a thorough content inventory, which includes a complete inventory of all the pages on your website. We collect data on the performance of each page. Some of the metrics we look at include overall traffic, traffic sources, bounce rates, and conversion rates.
If you frequently publish new content, you may eventually fail to track the performance of each page. Monitoring traffic and other metrics becomes more challenging when your site has hundreds of pages. This is where a content audit comes in.
We can inventory every page, so you know exactly where you currently stand in search rankings and the type of content on your site. It also provides a baseline for comparing the results of any changes that you make based on our recommendations. You can compare the future performance of your pages to analyze your progress.
Keyword Research
Keyword research allows us to find the best keywords for your niche. We find the keywords that your content should be targeting to boost search rankings and audience engagement. Our team looks for keywords with adequate search volume and competition to help you climb to the top of the search engine results pages.
Using target keywords in meta descriptions, titles, and throughout the content helps search engines understand the subject of the page. Incorporating the right keywords can also help attract high-converting traffic by ensuring that your web pages appear in relevant search results.
Analysis
A content audit includes an analysis of each web page. We identify the strengths and weaknesses of your content. You can learn more about the performance of your pages to figure out what works and what does not.
Our analysis also helps find SEO opportunities. We pinpoint the type of content that performs best in your chosen market. We can help you connect with your target audience, boost conversion rates, and lower bounce rates.
Get Recommendations on What to Improve
After the audit, we prepare a report with our recommendations on what to do with your content. Content audits provide valuable insights for creating an effective plan of action. With a thorough audit, our SEO engineers identify:
- Low performing content
- Duplicate content
- Old, outdated content
- Low-quality content
- High-quality content
Website audits identify low-quality content. This may include blog posts that do not receive any traffic, duplicate content, or outdated content that needs refreshing.
A content audit also helps identify high-quality content that requires preservation. We can find your best-performing content and ensure that it continues to benefit your business. Identifying your best content can also help shape the development of future content. It provides a better indication of what works best for your niche market.
Our detailed report offers a clear path for improving the quality of the content on your site. We let you know what content needs to be preserved, rewritten, or removed. We also offer recommendations for the meta descriptions and titles based on our keyword research.
We are also available if you need help implementing our recommendations. Along with content audits, we offer a vast range of SEO and PPC services. You can rely on us for SEO link building, on-site SEO implementation, and more.
Boost Your Website Performance with Content Audit Services by Visible Webs
Contact the experts at Visible Webs to boost the performance of your website with content audit services. You can depend on us for a comprehensive audit of your site to help improve your search rankings.
Discover a few of the benefits of choosing us for your content auditing needs:
- Audits conducted by experienced SEO engineers
- Utilization of a wide variety of tools
- Flexible solutions based on your specific needs
- Access to related SEO services
- Reliable communication and transparency
At Visible Webs, we have over 15 years of experience offering search engine optimization (SEO) services. We know what it takes to help web pages achieve better search rankings.
Our content audits are completed by SEO engineers with deep knowledge of different industries and niches. We can develop a plan of action based on the results of the audit and your specific needs.
You can expect a detailed content audit, as we use a wide range of tools to analyze your content. We use SemRush, Ahrefs, Screamingfrog, Google Analytics, and more.
Arrange a Content Audit Today!
Content audits reveal more details about your content. You can analyze web traffic, conversion rates, and other useful metrics.
Completing a content audit offers insight that you can use to get more out of your upcoming digital marketing campaigns. You can determine what type of content, subjects, keywords, and other details deliver the best results when it comes to web traffic and conversions. Yet, the effectiveness of the audit depends on who you hire.
At Visible Webs, our content auditing service finds the content that works. We find out what works well for you, allowing you to duplicate the results with future content or incorporate some of the same elements in existing content.
Our audits can also uncover deadweight. We can find pages that need to be removed, such as low-quality pages that are currently hurting your SEO score. Our team can find SEO opportunities and give you a complete set of recommendations for improving your content.
