On-Site SEO: Expert Strategy and Implementation
The search landscape is ever-evolving, so it’s important to ensure your on-site SEO is up to date. But after hearing all about the value of on-page SEO services, it dawns on you: you haven’t had your website reviewed and improved. Maybe you don’t know where to start, don’t have the tools, or you’re just crunched for time. This is where Visible Webs comes into the picture.
We will become your go-to SEO team. Expert consultation is just one of the services you can get – our SEO Engineers are capable of implementing all the technical tasks. We will revise your website, build a customized SEO strategy, and put it into action! This way, you’ll get the maximum value of our exceptional “on-site SEO done for you” service.
When it comes to on-site SEO services, there’s no excuse for putting it off. Why would you miss the chance to bring countless new visitors (+customers) right to your website?
What Is On-Site SEO?
On-site search engine optimization (or on-page SEO) refers to optimizing various front-end and back-end components of a website, helping it rank in search results and receive more traffic.
By adjusting certain elements of your website, we make sure search engines are able to easily crawl and understand its content and structure. The more information crawlers can get from your site, the better the chances of making it to the top.
Of course, SEO on-site optimization is also done with people in mind. Our SEO engineers don’t only serve the algorithms – they also make your pages intuitive and easy-to-navigate for real visitors. Below are elements that we will happily handle for you.
- High-quality page content (supporting sales funnel)
- Keywords (for relevant, high-intent queries to surpass competition)
- Page titles (delivering proper intent)
- Meta descriptions (encouraging click-throughs)
- Headers (for seamless navigation)
- Image alt-text (for crawling and accessibility)
- Structured markup (a.k.a. language of search engines)
Site architecture elements:
- Page URLs (for consistent hierarchy)
- Internal linking (valuable for algorithms and helpful for users)
- Mobile responsiveness (for outstanding user experience)
- Site speed (also crucial for UX)
Importance of On-Page SEO for Your Website’s Visibility
Our intention is to make a real impact on your website and brand. To illustrate in what ways, we’ve summarized the effectiveness of on-site SEO services into five points.
On-site SEO improves your search engine ranking
Proper SEO on-site optimization ensures pages are neat, organized, and uncluttered, making them more visible for search engines. This sends algorithms all the right signals – this website is worth being shown to users.
It increases website traffic
Most website owners are unaware of the obstacles diminishing their traffic. After all website elements get fixed, it’ll be easier to match your content to your customers’ search intent.
It brings in targeted visitors
Your web pages will be SEO-optimized with a specific type of customer intent in mind – people who are looking for a product or service like yours. Once they get on your website, they will be one step closer to purchasing.
It increases the prominence of your brand
The more people see your website in search results, the better-known your brand becomes. Getting to the top of SERPs is a straight forward way to boost brand awareness, not only in your specific niche but also industry-wise.
It is a high-ROI activity
Technical on-site SEO is the most cost-effective method of publicizing your business. When you choose to bring in skilled, experienced SEO engineers like us, you know you’ll get your money’s worth.
Common Mistakes and How We Avoid Them
Let us now look into some of the most common mistakes and what our on-page SEO service does to prevent them:
- No target audience
Consumers expect accurate responses to their queries. We optimize page elements to allow your target customers to find what they want instantly.
- Keyword stuffing
We ensure the appropriate primary keyword density and add secondary keywords, synonyms, and long-tail keyword variations. No risk of penalties and unprofitable search queries with our keyword researchers!
- Outdated content
We get rid of (or update) time-sensitive content, outdated advice, former employee profiles, and everything else bringing no value. Your visitors deserve ever-green and fresh content.
- Duplicate content and meta tags
When two or more pages have the same content, titles, and descriptions, search engines can’t properly determine their relevance. We scan for duplicates and edit/delete them.
- Messy URLs, page titles, and meta descriptions
Unreadable URLs and tags = no visibility. We will revamp them, guided by the best practices.
- Broken images and no alternative texts
We ensure proper file names, file paths, and extensions and reinforce the desired keyword in the alt text.
- Faulty link building
Including internal links just for the sake of having them is not rewarded. We’ll fix any links that lead users to non-functioning or unrelated pages.
- Not utilizing analytics, tools, and technology
If you don’t track, you don’t know the progress. Instead of guessing, we implement SEO in websites with informed decisions based on key metrics.
If you’re worried that your website’s visibility is suffering from these mistakes, we’ll uncover and fox them. No reason to worry – talk to an on-page SEO expert today!
How On-Page Optimization Works
Ready to see how the magic happens? The truth is that having the right people for SEO implementation is all you need for a smooth process.
- Check robot accessibility and page indexation
We will analyze your current rankings, CTRs, possible penalties, and site indexing. Any problem we find (like a suspiciously low number of indexed pages) will be solved before moving on to the next step.
- Build a perfect site structure
This step aims to make the site more crawler-friendly and improve the user experience. If you have a large website with thousands of pages, we’ll create an XML sitemap. Anything that is complicating your content hub model will go. It’s also important to evaluate your structure depth, guided by the so-called three-click rule:
Users should be able to find any information with no more than three clicks from the homepage.
- Research for keywords
We’ll find out what your target audience is searching for based on search volume and social media research – exact questions, phrases, and words. This will help us not only optimize your existing content but also come up with topic ideas that both search engines and your visitors love.
- Update (or write) tags
It’s a common practice to pick one target keyword for the main on-page elements, such as title tag, headings, alternative and anchor texts. Our on-page SEO services manage to optimize them for the focus keyword and follow guidelines while also doing it in a natural, organic way.
- Create short and simple URLs
We have the perfect formula for URLs: concise, descriptive, departed with a dash, no digits or other special characters (as well as a few other, lesser-known tricks).
- Improve page loading speed
What happens when a user tries to load a slow, lagging page? Right, they leave. While the coding and design are on you, we’ll do everything from our end to maximize the speed, especially on mobile.
- Monitor your results
We don’t bore you with the analytics on hundreds of unimportant long-tail keywords. We will track relevant queries, rankings for a specific location, changes in organic traffic and bounce rate, etc. You will have a clear picture of what metrics were actually improved.
On-Page SEO Services by Visible Webs
So far, we have barely scratched the surface of what technical SEO refers to. Plus, there are constant small updates that change the digital marketing landscape. While these updates are meant to improve the search, it becomes more complicated to make it to the first page. But we know the way!
Let’s get started – we will implement SEO into any website through a multi-level approach, built using proven techniques and adapted for your business. With a solid track record like ours, there is no doubt that our tactics work!
On-page content is your opportunity to communicate value to users and search engines, and we will help you take advantage of it. To learn our own insights on the topic, check out the best practices for page SEO in this checklist.