Extensive Manual SEO Audit: SEO site checkup to bridge the gaps
From broken links to algorithmic penalties to poor layout, there are hundreds of things that can affect your website’s performance and search engine rankings. But how do you get to know exactly where the gaps are? – We bet you’ve already heard about an SEO Audit, so let’s move on to it.
What is an SEO Audit?
An SEO audit is the website SEO analysis of what’s affecting its performance and keeping you from converting your visitors into leads. A thorough SEO website audit conducted by our experts can help you uncover these problems, optimize your website, and drive more traffic to your online business.
Difference between automatic and manual SEO Audit
You might have seen or done SEO audits using popular SEO tools like SEMRush, AHREFs, SiteAuditor, etc. And you are probably asking yourself: why do I need a manual one?
Automatic audit is a synthetic report generated after a site is crawled compared against best practices. It will give you a list of technical onsite errors discovered as a result of crawl, and provide generic info about each of them. However, any tool is just a number of algorithms that crawl your website. It has pretty hard settings and cannot consider a lot of things, evaluate and interpret results like a human can do. This makes the difference between an automatic audit and a manual one.
Why is SEO Audit important?
SEO audit is like a health check-up that can find all your website’s weak points. By ordering it, you get a unique opportunity to find out what is really going on with your website and detect even the smallest issues hidden behind a flawless view of your site. Prior to engaging us, most of our clients find that their experience with their current SEO company’s techniques and practices are often failing to deliver the vital increase in effective site traffic and, therefore, ROI. Fortunately, all problems are solvable when SEO experts take up the cause.
Our team has already made hundreds of comprehensive SEO audit reports. So don’t miss the chance to get your personal SEO audit report that will not only help you identify the potential obstacles but also provide you with a guideline to devise a strategy and overcome the website performance issues.
Does Your Website Need an SEO Audit?
Since Google continues to update its search algorithm, it is important that you conduct a full SEO audit of your website at regular intervals to maintain a good search engine ranking. However, there are several circumstances in which an SEO website audit becomes an absolute necessity.
- When you have just built a new website
- When you have redesigned your existing website
- When you have experienced a sudden drop in your website traffic or search engine rankings
- When you have received a manual penalty from Google webmaster
In all such circumstances, we can help you devise a strategy to restore your website’s performance and drive more organic traffic to your online business hub.
How much does an SEO audit cost?
We understand that every site is different; therefore, we do not adopt a one-size-fits-all approach to your website’s SEO audit. The price depends on the page count and platform. You may want to contact us to get a fixed cost quote.
They are also scalable. As you reap the rewards of increased conversions, you can grow the size and scope of your campaign without a problem. You are not constrained by anything other than your own ability to handle calls and orders.
What is included in an SEO Audit?
Our SEO Audit checklist includes 100+ points for both on-page and off-page SEO elements categorized as follows.
- Website Structure:
Does the sitemap adhere to best practice page structure, page order, navigation button names?
- Keyword Gaps Analysis:
Does the website provide broad coverage to target a broad reach for phrases that are of commercial value?
- Website Speed Analysis:
Review the current website speed and load time. Identify website speed of industry competitors and bridge the gap.
- Code Review:
Audit website code and identify opportunities to compress as efficiently as possible.
- Meta Data Analysis:
Review meta data usage across title tag, image tags and meta descriptions and generate action plans for ongoing SEO Management tasks accordingly.
Why choose VW for website SEO Audit services?
Unlike many other SEO specialists, our agency performs Manual SEO Audits, which include particular issues and instructions on how exactly they should be fixed.
The attention to detail that our team dedicates towards the SEO Audits and then implementing all the respective tasks provides a very strong foundation to a solid and superior online presence for your campaign. It is this very approach for our clients that has seen our SEO Agency boast a strong, above average client loyalty term, compared to many of our industry peers.
What is the SEO auditing process like?
The audit acts as a strategy piece and action list of tasks for our SEO Experts to action. But getting this strategy requires following a below procedure:
- The client requests a quote for an SEO site audit.
- We provide a quote based on website size and platform.
- Once approved, the client shares GA and GSC access with our agency and provides all the necessary information if any.
- We perform SEO checks and provide a SEO audit report with instructions on how to resolve the issues.
- If the client wants us to implement all the SEO audit points, we do this at an extra cost.
- Once all the changes are made to the website, we re-check them at no cost.
Also, note that some of the actionable items can be attended to fairly quickly to ensure we plug the many deficiencies in your campaign sooner rather than later, while other tasks must be staged and applied over time. We are often asked why we cannot apply all the tasks in one full swoop. Outside of the need to schedule these tasks within existing workload priorities, our team is intimately aware and experienced enough to know that any website that ‘overnight’ becomes perfectly tweaked for Google will raise flags by Google for over optimisation. It is for this reason and with a focus on long term results that our team implements tasks in a controlled manner – delicately balancing your online business objectives with compliant Google SEO tactics.
Inquire an SEO Audit sample. Let our experts help you analyse your website’s health. Using our top-of-the-line SEO audit tools and techniques, we will help you identify hidden errors that are driving away potential customers from your website and suggest you a roadmap to optimise its architecture, structure, and performance. Request an obligation-free consultation from our experts using our enquiry form.